Online Metals
During this engagement with a multinational steel company, I was responsible for guiding the clients through design thinking practices to create an online retail experience keeping the customer needs at the center of development.
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Completed in 2019
Deliverables
Team Structure Plan
User Needs
Lo-Fi Mock Ups
Usability Testing Outlines
Software Used
Figma
DESIGN THINKING + AGILE
Player Coach
Application Production Design
Team Contributor
Design Thinking Workshop
With other members from my team, we ran a full day design thinking workshop with ~20 cross-functional participants. This workshop consisted of activities like: hopes and fears, empathy mapping, journey mapping, needs statements, and prioritization. We came out with a set of needs and solutions prioritized by value and effort.
Ideation and Agile Sprints
Agile has the same sort of spirit as design thinking, it is all about providing value quickly and iteratively. In order to continue the innovative ideas we were coming up with out of our design thinking practices, but we also move into development, we mapped out a plan for how the ideation sprints would happen in tandem of agile sprints.
Lo-Fi Design & Usability Testing
For each feature we developed, a user flow was created and lo-fi wireframes were created to take into usability testing. Once the designs were validated, the lo-fi designs were handed off to the client's visual designer.
